Any-order Funnel

An any-order funnel requires the user to complete every step but does not care about the sequence; the only condition is that each step happens within the conversion window.

This funnel is built for behavior that genuinely has no fixed order — someone who, before buying, might first read reviews or first compare a similar product, with no route being the “right” one. An any-order funnel almost always shows a higher conversion than a strict-order funnel because it imposes fewer conditions, which is exactly why comparing two funnels is meaningless unless their order rule matches. The main trap is that loosening the order strips the causal meaning from the steps: you can no longer say step two came “after” step one, so step-to-step drop-off is no longer a temporal story. It should not be confused with an open funnel; order freedom is about the sequence of steps, while openness is about where the user is allowed to enter.