Common Paths

Common paths is the ranked list of the most frequent page or event sequences users actually followed, ordered by how many users took each route.

Unlike a funnel this view needs no prior hypothesis; it shows real behavior as it is and exists to reveal unplanned routes. The biggest misunderstanding is that the top path's share is often small: each extra step multiplies the number of possible routes, so even the most frequent path may hold only a few percent of traffic, and “common” does not mean “dominant.” Reading it well means keeping the step count low and grouping similar pages so the routes carry meaning, otherwise the report shatters into hundreds of single-user paths. Common paths are a good basis for building a funnel: a route that is frequent yet you never designed is usually the behavior worth monitoring.