What is the difference between a dead click and a rage click?

A dead click means the visitor clicked once and nothing happened. A rage click means the same visitor clicked three or more times in under a second. The first indicates confusion and the second accumulated frustration; when both tags gather on one element, that element is almost always broken.

How many friction signals count as too many?

There is no reference figure worth borrowing from an outside report, because the share of these tags depends on page type, mobile mix, form complexity and even network quality. Take the baseline from the site itself and watch for a sudden jump on one page against its own previous week rather than an absolute number.

Friction Signal

Intermediate

Updated Jul 11, 2026 Shahin editorial 2 min read

PronunciationEN/ˈfrɪkʃən ˈsɪɡnəl/

A friction signal is a behavioural marker recorded inside a session showing that the interface did not respond the way the visitor expected.

The recorder watches for interaction patterns that only appear when expectation and response diverge: repeated clicks on one element in under a second, a click that changes nothing, a click that coincides with a JavaScript error, and a return from a page within the first few seconds. Each pattern is attached to the session as a tag, so a list of thousands of recordings narrows to the handful worth watching. The tag names the symptom rather than the cause: a dead click on a decorative heading is noise, while the same tag on a checkout button is a revenue bug. The recurring mistake is reading tag counts as a quality score, because one broken element on a high-traffic page inflates every count at once.

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