Form Analytics

Form analytics is the study of user behavior on a form's fields: which field is most abandoned, where the most time is spent, and which one causes drop-off.

A form is often the last gate before a conversion — sign-up, payment, contact — which is why every friction on it translates directly into a lost user. Form analytics, instead of treating the form as one unit, breaks it field by field to find the exact point of loss: perhaps users get as far as the discount-code field and stall there, or the phone-number field is corrected repeatedly because of its strict format. Two families of data live here: aggregate field-level data (such as each field's abandonment rate or interaction time) that tells you “where,” and session replay that shows you “why.” The important privacy trap: because input-field content is usually masked, sound form analysis focuses on behavior (where a pause happened, where it was abandoned), not on reading what the user typed — and that limit must be accepted, not worked around.