Top Entry Point

Pages are ranked by the number of sessions that started on them; the homepage's share versus content landing pages is also shown separately.

This metric gives you a clear compass for your audience's center of gravity and the main gateways into the platform. Imagine you want to know where audiences typically kick off their journey on your site — whether through the homepage or directly via search engines and social networks landing on an article; this card breaks down exactly the share of each entry gateway. If the homepage's share is noticeably low, it means your traffic is flowing straight into content layers and articles rather than browsing from the front page, and you should redesign your user-guidance strategy accordingly.