Multi-page Sessions

Sessions with more than one pageview are counted and divided by total sessions; this sits exactly opposite bounce rate, and the two add up to 100%.

This metric gives you a precise compass for content pull and early audience engagement. Imagine you've spent heavily to acquire a user and want to know whether your landing page sparked enough curiosity to pull them deeper into the platform; multi-page sessions show exactly how sticky and compelling those first steps were. A declining rate means your landing page isn't giving users a strong enough reason to continue and is driving them away; a rising one reflects sound information architecture, effective navigation, and internal links that work.