Traffic Engagement Score

This score combines two equally-weighted signals: pages per session and average session duration, each benchmarked against the average of all active campaigns. A score of 50 means this campaign performs exactly at the average; above 50 means deeper engagement. There's also a safety rule: if pages viewed are high but time spent per page is very short, the score is pushed into the "shallow" range regardless of the comparison.

Imagine an ad campaign brought in the most sessions, but you don't know whether its users actually engaged with the content or just clicked and left; this score answers exactly that. A low score paired with high volume means ad budget is being spent on low-value traffic — time to review the ad message or the landing page.