Product Analytics
Beginner Pronunciation
Product analytics is the study of how users actually behave inside a product — which features they use, where they stay and where they drop off — so product decisions rest on data.
Unlike traffic analytics that counts pageviews, product analytics tracks meaningful events (clicks, sign-ups, completed purchases) and ties them to a user and a session. Its outputs are funnels, retention and cohorts — not just view counts.
FAQ
Web analytics focuses on traffic and pageviews; product analytics measures in-product behavior (events, funnels, retention). Shahin covers both together.
A light tracking plan: decide which key user actions you record and what properties each event carries, then use them in funnels and cohorts.