Behavioral Analytics
Intermediate Pronunciation
Behavioral analytics is the analysis of user action patterns over time — event sequences, paths and habits — not just counting individual visits.
Instead of asking “how many came”, it asks “what did they do and in what order”. It is built on events and produces funnels, paths, cohorts and retention. This behavior-first lens is the root of product analytics.
FAQ
Behavioral analytics is the lens (analyzing action patterns); product analytics applies that lens to a product. One is the root, the other the fruit.
Events tied to a user and a session, so sequences and paths of actions can be reconstructed.
Sources:Amplitude — Behavioral analytics