Amplitude
Beginner PronunciationEN/ˈæmplɪˌtuːd/
Amplitude is a product analytics platform that stores user actions as events and reports on funnels, retention and behavioral cohorts.
Its data model is an event with event properties, plus user properties held on a profile and tied together by a user identifier. The unit of analysis is the user rather than the session, which is why its user counts rarely line up with a session-based web analytics tool measuring the same site. Alongside the analytics charts it also sells experimentation, session replay and a customer data platform, so the name may refer to any part of that suite.
FAQ
Access from Iranian addresses is restricted and a subscription cannot be paid for through normal channels. Teams either operate from infrastructure abroad or move to a domestic tool.
Both are event-based product analytics and their report lists overlap heavily. The practical differences lie in the behavioral cohort builder, identity merge behavior and the pricing basis, not in the chart types.
Sources:Amplitude — Documentation