Heap

Heap is a product analytics tool built on autocapture: it records every interaction automatically and lets teams define events retroactively from data already collected.

In the conventional approach an event is defined and coded before collection, so every new question means shipping code and waiting for data to accumulate. Autocapture reverses that order: clicks, form submissions and page changes are stored from the start, and an event definition is only a label applied to past data. The cost is that definitions are tied to DOM structure and break on redesign, and raw volume becomes unbrowsable without a dictionary. Automatic collection does not replace a tracking plan; it only moves the moment of asking from before collection to after it.