Organic Traffic

Organic traffic is visits arriving from a search engine's natural, unpaid results — the user clicked an ordinary result, not an ad.

Organic traffic is the fruit of SEO and its value is that each extra click carries no cost, but it has two traps. First, “organic” means natural search only; a click from a search ad is Paid, not Organic, and blending the two makes SEO look far better than it is. Second, part of what looks organic is really branded — someone who typed your name into search already knew you, so that entry is more a fruit of brand awareness than a fresh discovery through content. This is why organic traffic should be split into branded and non-branded to see the true SEO growth.