Branded Traffic
Intermediate PronunciationEN/ˈbrændɪd ˈtræfɪk/
Branded traffic is the portion of search visits arriving on queries that contain the brand name or an obvious misspelling of it.
The line between branded and non-branded is drawn by a text rule you write, not by the tool, and for a Persian brand that rule must cover both the Persian and the Latin spelling plus common typos, or part of brand demand leaks into the non-branded column. The split matters because branded demand is usually created by other channels, from television to word of mouth, and search merely harvests it. Reported together, every advertising wave looks like SEO growth, and the much higher conversion rate of branded queries lifts the average for all organic search in a misleading way.
FAQ
Separate it rather than remove it. Branded traffic is a real signal of brand health and deserves reporting, but merged into one number with non-branded traffic it becomes impossible to tell whether growth came from content and rankings or from advertising elsewhere.