Product
Why Shahin
Resources
Pricing
Sign in & Register
Glossary home
Analytics fundamentals & ecosystem
Events, instrumentation & SDK
Users, identity & accounts
Engagement & user behavior
Lifecycle, retention & cohorts
Funnels & user paths
Conversion, growth & revenue
Acquisition, traffic sources & attribution
Acquisition
Attribution
Attribution Model
Bot Traffic
Branded Traffic
Campaign
Channel
Channel Grouping
Customer Acquisition Cost
Dark Social
Data-driven Attribution
Deep Link
Direct Traffic
Email Traffic
Entrance Page
Entry Keyword
First Source
First-click Attribution
Incrementality
Last-click Attribution
Linear Attribution
Lookback Window
Marketing Attribution
Multi-touch Attribution
Organic Traffic
Paid Traffic
Position-based Attribution
Referral Spam
Referral Traffic
Referrer
Referring Domain
Social Traffic
Source / Medium
Time-decay Attribution
Traffic Source
U-shaped Attribution
Unassigned Traffic
UTM Parameters
View-through Conversion
Web traffic metrics & realtime
Reports, experimentation & methodology
Session replay
Data, governance & privacy
Web performance & technical
Home
›
All terms
›
Acquisition, traffic sources & attribution
Acquisition, traffic sources & attribution
39 terms
All
Analytics fundamentals & ecosystem
Events, instrumentation & SDK
Users, identity & accounts
Engagement & user behavior
Lifecycle, retention & cohorts
Funnels & user paths
Conversion, growth & revenue
Acquisition, traffic sources & attribution
Web traffic metrics & realtime
Reports, experimentation & methodology
Session replay
Data, governance & privacy
Web performance & technical
A–Z jump
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
X
Y
Z
#
A
3
Acquisition
Beginner
Attribution
Intermediate
Attribution Model
Intermediate
B
2
Bot Traffic
Beginner
Branded Traffic
Intermediate
C
4
D
4
E
3
F
2
I
1
L
3
M
2
O
1
P
2
R
4
S
2
T
2
U
3
V
1
