Redirect Delay

Only visits carrying at least one redirect enter this calculation; visits without one are excluded so they don't skew the number toward zero. The "Redirect latency by path" box plot shows the full spread of this time broken down by path, exposing the spread and the worst 5% too.

From a business perspective, every second of delay before the page loads means direct customer churn, a drop in conversion rate, and wasted budget you spent acquiring that user. Hidden redirect chains stall the user before they even see your brand's logo, raising the odds they close the page.

From an SEO and marketing standpoint, unnecessary chained redirects act like an invisible wall — search engines burn crawl budget on your site and link equity degrades. This metric shows product managers and the digital marketing team exactly where the link structure has worn down. Fixing these paths and removing extra hops both lowers server infrastructure costs and creates a smoother user experience that directly drives better sales, stronger user retention, and improved search rankings.