Raw Event Export

Raw event export means outputting individual events with all their detail, instead of the report's aggregated numbers; data in its most granular form for external analysis or storage.

The difference between raw and aggregated data is the difference between freedom and convenience: an aggregated report gives a ready answer but only to anticipated questions; raw data makes any question possible but puts the work of building the answer on you. Raw event export makes sense for teams that want to go beyond the reports, blend the data with other sources, or keep an independent long-term copy. But it has two heavy costs. First, privacy: a raw event is the most granular and sensitive form of the data, and taking it out raises the risk level, so it must come with caution and minimization. Second, governance: the moment data leaves, the tool's standard definitions vanish and the correctness of every later analysis hinges on your team's discipline. Raw data is raw power, with all its responsibility.