Consent Management

Consent management is the body of work that obtains a visitor's consent to data collection, stores it, and signals tools to collect only within the bounds of that consent.

The heart of consent management is not the cookie banner; the banner is only its face. The real work is that the user's choice is recorded and then actually enforced — if the user declines, tracking stops too, rather than the banner closing while collection continues. This is where most implementations fail: they take consent for show but do not tie the tool's behavior to it. The key legal point is that the duty to obtain consent usually rests with the site owner, not the analytics tool; the tool processes the data, but it is the site owner who must tell the visitor what data is collected and why. So consent management is more a procedural and legal obligation of the site owner than a piece of software.