Event Tagging

Event tagging means attaching semantic labels to events so a group of related events can be filtered and analyzed together regardless of their names.

Tagging is a horizontal layer of organization that differs from hierarchical categorization: an event sits in only one category but can carry several tags, such as both “revenue-driving” and “onboarding-related.” This multi-tag nature adds flexibility, but if it grows without rule it creates tag chaos instead of help. An important distinction is that event tagging is not the same as page tagging: a page tag categorizes the content of a URL, an event tag categorizes a user action. The common trap is tagging without a glossary; if each tag's meaning is not written down, two people read one tag two ways and the analysis loses validity. Good tags are few, defined and purposeful.