Scheduled Report

A scheduled report is one automatically built and sent to recipients at a set time (daily, weekly), without anyone opening it manually.

A scheduled report is the same 'let the data come to you' philosophy, but regular and predictable rather than event-driven like an alert. Its value is that it creates a review rhythm: a weekly digest arriving every Monday morning keeps the team informed with no reminder needed. But a bad scheduled report quickly becomes an ignored email; if a busy, unchanging report arrives daily, the recipient learns not to open it, just like alert fatigue. A good scheduled report is short, surfaces the important changes rather than everything, and has a defined audience. Its difference from an alert is the trigger: an alert comes when something turns unusual, a scheduled report comes on the clock whether there is news or not.