Board

A board is a collection page that arranges several related cards and charts together to cover one topic at a glance.

A board is the answer to scattered reports: instead of wandering among ten separate views, you build a board that shows all of one decision's metrics together — a channel-health board with channel, campaign and referrer side by side, say. In product-analytics tools a board is usually user-buildable: you pick the cards and arrange the layout. A board's real value is discipline, not clutter; a board with thirty cards answers no question in practice, because the eye does not know where to look. A good board is built around one question or one audience (a CEO's board differs from a content team's), and its cards all serve that question. A board should not be confused with a single report; a board is a frame the reports sit inside.