Conversion Tracking

Conversion tracking is designating which event counts as a valuable outcome and counting each time it occurs, so the conversion becomes reportable and attributable to a source.

Conversion tracking is not a magic capability but a declaration plus a count: the team says which event is an outcome and from then on the tool counts its occurrences. Two choices sit behind every correct implementation. First, the rate basis: session-based or user-based, which must never be mixed in one report. Second, the starting moment: tracking usually works from an activation date onward and does not backfill history, so one cannot expect a conversion trend to exist before the day the event was marked. The bigger trap is defining a conversion by arriving at a page (a thank-you page, say); that definition silently produces a wrong number as soon as the flow becomes a single-page application or that page can be opened directly. Event-based tracking is safe from this trap.