Reactivated User

A reactivated user is one who had been inactive (dormant or churned) for a while and returned to activity.

A reactivated user is one of the lifecycle states, alongside new, active, dormant and churned, and its line against a plain 'returning user' is meaningful: returning merely means not-first-time, but reactivated means a threshold-crossing absence preceded the return. That distinction gives reactivated users separate analytical value: they prove leaving is not always permanent and the win-back engine works. To count them right, two things must be locked: the threshold defining 'absence' and the event counting as 'return'. A common trap is counting every return as reactivation; with too short an absence threshold, ordinary usage swings are sold as resurrection and the resurrection rate inflates artificially.