Activity Patterns

Pinpoint the exact days and hours when your audience is most active, so you can optimize when you publish content and launch campaigns.

The new Activity Patterns dashboard analyzes user behavior as a heatmap across days of the week and hours of the day. Previously, surfacing peak traffic windows meant manually digging through bulky traffic reports; now audience presence is visible at a glance through focused, visual data.

This tool feeds directly into operational decisions across teams: the content team can time the publication of news, articles, and key posts to the hours with the highest traffic; marketing can align the launch of ad campaigns, discounts, and push notifications or newsletters with when the audience is largest; and support and infrastructure can allocate response shifts effectively and manage server resources during usage peaks.

This report's data is calculated exclusively from your own website's real visitor behavior; as a result, your team's execution strategy is built on the precise behavioral patterns of your own customers, rather than relying on general assumptions or market-wide averages.