Organic performance analysis across your site's sections and structure
Instead of reviewing thousands of pages one by one, analyze your search data along the architecture of your URLs and folders, so that each service's true share of organic traffic becomes clear.
Trace the growth or decline of traffic in any category
Each section's performance is the sum of its branches and pages. Start from a branch's headline figures, then open the tree to watch, directly, the pages that contributed most to the swing in traffic. You also see how many of your pages had a presence in search results over the selected range.
Hierarchical analysis: each branch's contribution to the category's growth
The sections and services you recently launched — how much have they returned?
When you add a new service or category to your site, you need to read its effect across that whole structure, not by checking page after page. Shahin aggregates the performance of every page beneath it, so you can see how well your new section has captured traffic against the months before.
| Path | Clicks ⓘ | Impressions ⓘ | CTR ⓘ |
|---|---|---|---|
/sport/ | 214.6K(6)% | 5.2M(5)% | 4.1(1)% |
/video/ | 61.4K(−11)% | 2.1M(−6)% | 2.9(−5)% |
Over the last three months the video section drew 11% fewer clicks than the three before it. Switch to six months to see the road it took to get here.
A sample read: set the range to 3 or 6 months and check whether the new service (/video/ here) has won a stable position in search results, or needs review and optimisation.
From spotting the traffic decline to diagnosis and action
Once you've found the sections in decline, uncover what changed and put the pages that need fixing into the action queue.
Tracing the cause of the traffic decline
Reviews the state of the pages in the declining section and separates precisely whether the drop in clicks came from competitors gaining ground or from overall market search demand falling.
See Content Lifecycle ↗Prioritizing the corrective actions
A smart, ready-made list of the pages to update, fully rewrite, or remove from search results.
Open Action Queue ↗