Tags

An aggregate view of content performance across topic clusters and audience engagement-depth metrics.

While the Pages report focuses on analyzing each URL independently, the Tags dashboard groups the data at the topic level and macro structure. By segmenting content by topic, category, or publishing format, the performance of every page tied to a tag is measured in aggregate.

The Read Depth metric in this report clarifies the difference between a passing click and actual reading. Beyond just counting initial visits, it measures dwell time and meaningful scroll depth across each topic cluster to assess how genuinely engaging a subject really is.

This insight elevates content-calendar strategy from page-by-page analysis to topic-level decision-making; it identifies the themes with the highest audience retention and added value, while steering resource allocation away from topics with a low return.